Europe via Icelandair
Role: Concepting, Copywriter, Cabin Crew
1,000,000 Impressions
1000s of Likes
100s of Comments
1 Airplane-Shaped Food Truck
Icelandair had a perception problem. The Icelandic airline flies to over 25 European destinations from North America, yet most North American customers think Icelandair only goes to, well, Iceland. Our solution: an airplane-shaped food truck delivering European delicacies, Icelandic water, and chances to win a free roundtrip ticket to Europe to over 400,000 visitors at the Toronto International Film Festival, making it one of the hottest destinations on the circuit.
Creative Director Alan Pafenbach
Senior Art Director Tyler Smith
Senior Designer Rachel Sorkin
Director Dustin Devlin
Editor Kenneth Kelly