The All-New 2019 Ram 1500
Integrated Campaign + Website
Role: Creative Lead, Client Lead, Copywriter
Ram Trucks tasked us with the digital creative rollout for the launch of their first all-new vehicle in a decade.
As the copy lead, I was responsible for coming up with the concept, messaging, and overseeing the rollout of our creative in an effort that spanned multiple agencies, countries, and channels.