ezCater
Brand Campaign + Integrated Launch
Role: Copy Lead
ezCater is a billion-dollar startup unicorn that’s figured out the complex challenges of ordering food for large groups online. But aside from industry insiders, no one’s heard of them.
I was part of the team that built ezCater’s brand and launched their first full integrated campaign. As the copy lead for this project, I was responsible for developing the brand voice, tagline, and overall tone of the campaign.
