Daimler Trucks

Daimler Trucks

Creative Direction + Social Strategy + Copywriting

Role: Creative Director, Copywriter, Strategist, Video Producer

15+ Content Franchises
7 Brands
4 Vehicle Launches

From 2021 - 2023 I oversaw Daimler Trucks’ entire social media universe. This project began with leading complete creative and strategic overhaul of all seven brands and then bringing it all to life with over a dozen brand- and channel-specific content franchises, all while integrating four major vehicle roll-outs, strategic calendar content, and their Indy500 partnership. I also managed a third-party agency in addition to my direct team of designers, account directors, video editors, and strategists to create hundreds of pieces of content across Twitter, Instagram, LinkedIn, and Facebook.

Particular highlights include convincing the client to announce Freightliner’s all-new Plus Series by taking over their Instagram grid with a series of plus-shaped layouts while hiding hundreds of their previous posts. They loved it.