BurgaBox

Brand Identity + Social + Packaging
Role: Creative Director, Copywriter, Taste Tester

…is a meal kit specifically targeted for lovers of all things meaty. The anti-Blue Apron, if you will. I led a multi-disciplinary team that did the branding, identity, and collateral, while getting my hands dirty crafting all the copy.

With an ad budget 1/600th the size of Blue Apron’s, we needed to find a way to bring home the bacon with very little dough. We created a campaign that sounds and looks like nothing else out there, with a custom font we drew ourselves, and featuring real customers (who happened to be our friends).

Email me for the full brand identity book.