Creative Direction & Writing ✍️

About

Interdisciplinary writer and creative director with over a decade of experience in building brands and creating content for causes, candidates, and campaigns.

From growing Ram Trucks’ digital creative into a $1 billion account to overseeing the comms campaign that passed the biggest Green New Deal victory in US history, I have a track record of leading multidisciplinary teams to creative and business success.

I have been published in Jacobin, McSweeney’s Internet Tendency, and Points in Case.

I am, to the surprise of everyone who meets me, an Eagle Scout.


writeaswang@g m a i l.com
LinkedIn  |  Working Not Working


Experience

2021 - Now

Worked at Anchor Worldwide as an Associate Creative Director heading up the Daimler Trucks and Spotify accounts. Started Greenpill, a comms co-operative for the Left. Led the comms campaign that passed the Build Public Renewables Act, the biggest Green New Deal victory in US history.

2019 - 2021

Volunteered for Bernie Sanders. Started a mutual aid group to feed and support my neighborhood during shutdown. Survived a pandemic.

2017-2019

Graduated to senior copywriter at what had become Publicis.Sapient. Head copywriter of all things digital for Ram Trucks, and played a leading role in turning it into a $1B account for the agency. Founder of Publico, an in-house pro-bono branding shop, working with clients like Outvote and Dream Big!


2012 - 2017

Moved across town to SapientNitro, which then became SapientRazorfish. Was a founding member of our agency’s in-house startup incubator, which went on to raise over $1M for clients like SproutsIO, Box Brew Kits, and The Record Co. Became lead copywriter of Ram Trucks’ digital properties. Clients included Fiat, Dodge, Jeep, Icelandair, Stop Handgun Violence, The Frye Company, Crabtree & Evelyn, and Fox Farms Brewery.

2011 - 2012

Got my first job at Breakaway. Clients included Velcro, Newton Running, and Convergent Dental. Came up with the name for the #1 selling all-tissue laser in the dental industry.


Awards

2017
Communication Arts Advertising Annual 2017
Lürzer's Archive 4.17

2016
Hatch Awards Silver Cause-Related Marketing Campaign
Hatch Awards Silver Website: Non-Profit
Hatch Awards Silver Print: Posters Campaign
Hatch Awards Silver Print: Posters Single Entry
Creativity Media & Interactive Design Awards Gold - Professional Web Games & Entertainment OLA

2015
D Show Online Films & Video - Video Series
MITX Awards Best Performance Marketing Campaign

2011
Hatch Awards Gold - Student Campaign
Hatch Awards Silver - Student Campaign
Hatch Awards Silver - Student Campaign